Marketing Specialist｜Japanese food company

A major Japanese food manufacturer based near Chino, California is seeking a Marketing Specialist to join its team. This position plays a key role in supporting products, branding, and marketing initiatives across the organization during an important rebranding and brand enhancement phase. This is a highly visible opportunity with strong potential for future growth into a Marketing Manager role.

<Key Responsibilities>
1. Marketing Planning and Execution

• Plan and execute integrated marketing initiatives across offline, digital, social media, in-store, and email channels
• Manage schedules and deliverables for new product launches and seasonal promotions

2. Content Creation and Communication

• Create and edit product descriptions, packaging copy, advertisements, and digital content
• Support simple creative production using tools such as Canva and CapCut

3. Cross-Functional Collaboration

• Work closely with the sales and production teams to execute launch strategies
• Facilitate internal communication related to product development and marketing progress

4. Performance Tracking and Improvement

• Monitor marketing and product performance data
• Provide improvement recommendations based on analysis

5. Event and Trade Show Support

• Prepare samples and promotional materials for trade shows and tasting events
• Introduce products and communicate brand stories at events

<Requirements>

• 2–3 years of hands-on experience in product marketing, food marketing, PR, or a related field
• Experience in the food or CPG industry is welcomed
• Ability to perform simple cooking-related tasks such as product testing, recipe preparation, and event support
• Interest in Japanese or Asian food culture
• Basic proficiency in Word, Excel, and PowerPoint
• Basic knowledge of major social media platforms including Instagram, TikTok, Facebook, X (formerly Twitter), and YouTube
• Experience using simple design and video editing tools such as Canva and CapCut is a plus

<Preferred Qualifications>

• Experience in photography and video shooting
• Experience using Photoshop and Illustrator
• Experience using WordPress
• Knowledge of Google Analytics and/or Google Ads
• Experience in brand building or product launch planning
• Experience in event management or trade show support

<Additional Information>

• Weekend work may be required depending on business needs
• Remote work is available 1–2 days per week, subject to change at the company’s discretion

<Required Qualifications>

• Strong knowledge in PR or 2–3 years of practical experience in a related field
• Food or CPG industry experience is welcome, but not required
• Ability to handle simple cooking tasks such as product testing, recipe preparation, and event support
• Interest in Japanese or Asian food culture
• Basic proficiency in Word, Excel, and PowerPoint
• Basic understanding of major social media platforms including Instagram, TikTok, Facebook, X (formerly Twitter), and YouTube